Study On The Countermeasures Of Heilongjiang Branch Of Icbc To Enhance The Core Competitiveness Of Investment Banking Business

The development trend of mixed operation of international financial markets and the changes of the domestic financial environment,make the investment banking business in the commercial banks become increasingly important.With the development of China’s financial market opening process,the international comprehensive bank began to seize the domestic investment banking business resources,domestic commercial banks to carry out investment banking business is facing increasing competition pressure.Comparison of investment banking and commercial bank loan business has the innovation,the main business includes financial advisory,asset management and derivatives trading and mergers and acquisitions.Because of China’s financial supervision still adopt separate supervision model,so the investment banking business of commercial banks in China there is a limit,for example,China’s commercial banks are still unable to carry out securities brokerage business,the lack of strong counterattack weapon in the face of international comprehensive competition of commercial banks,commercial banks in China should increase investment efforts in the aspect of the core competitiveness of the investment banking business promotion.In this paper,the core competitiveness and value chain analysis theory in the analysis process,the research status at home and abroad investment banking business development,analyzes the key points of ICBC Heilongjiang branch investment banking core competitiveness promotion,deepen the understanding of commercial bank investment banking business in the field of understanding,the research enriches the core competitiveness of commercial banks in China the investment banking business building.In addition,the objective reality from the ICBC to develop investment banking business of Heilongjiang branch of ICBC.Heilongjiang branch has summed up the investment bank core competitiveness,and put forward the Heilongjiang branch of ICBC investment banking core competitiveness promotion strategy based on foreign investment banking business development experience,it is of great realistic significance for ICBC Heilongjiang branch of the investment banking business to enhance core competitiveness.