Research On The Markteing Strategy Of HYZY Prescription Drug

Inextricably,the pharmaceutical industry has been closely associated with globalization and highly demanding industrial professionalism.Although the increasingly environmental pollution as well as demographic aging population is the price that Chinese modernization has to be paid,however,the aforementioned social phenomenon has also become a robust and promising force for the pharmaceutical industry in contemporary China.In the context of the demanding professionality and eccentricity of pharmaceutical industry,the commercialization has been defining its own marketing model that distinguishes itself from other industries.For instance,due to the unique characteristics and materiality of prescription drug,the marketing strategy correspondingly echoes and produces conducive enterprise patterns.According to the pronouncement in 2015,the reform intends to gradually clarify the price of medical service,and eventually this matter would be fully elucidated in 2020.There is no doubt that such politics would inevitably challenge the stereotype marketing strategy,potentially incur revenue loss and intensify the existing competitiveness among the whole spectrum of pharmaceutical industry.Facing the unprecedented challenge,it is imperative for HYZY to modify the original marketing model and adapts to the up-to-date circumstance in order to not only survive but thrive in the industry.In this regard,the observation and comparative analysis of macrocosm and microcosm become crucial that it enables to improve the underdeveloped aspect of marketing tactics,substantiate the sustaining growth,and secure the prosperous revenue for the enterprise.Given the definition and characteristics of prescription drug,this essay intends to inquire the basic conceptualization of marketing strategy and commercial management of prescription drug,meanwhile interrogating the potential issues that HYZY has to face in the process of prescription drug marketing.In terms of the research methodology,it consists of a comparative interpretation of both national and Western marketing theories,date analysis and field research,critical evaluation of commercialization of prescription drug,and accordingly suggestive modification of marketing strategy of HYZY.Throughthe microcosmic and macrocosmic observations,the essay combines the 4p theory and pragmatic approaches that aim to promote the improvement which I believe will potentially benefit HYZY.