Research On Business Model Innovation Of Medium Sized Coal Enterprises Based On Value Chain

In 2009,with the further deepening of economic reform,the market-oriented reform of the coal industry has been moving forward.In December 2009,the National Development and Reform Commission issued the "National Development and Reform Commission on improving coal transportation convergence work guidance",canceled the annual coal trade fair,the coal industry to enter the market.In 2012,in order to solve coal supply shortage of power plants in southeastern coastal cities,encourage foreign coal imports to make up the supply shortage,the coal import tariffs was entirely abolished.Due to domestic coal enterprises were still indulged in the inertia operation of the planned economy mode,they were unaware of the strong rivals.So foreign coal quickly occupied the domestic coal market with price advantage,and coal prices fell sharply.Enterprise profitability got significantly worse.As of 2015,70% of the coal mines in China had been forced to shut down,more than 80% of the coal enterprises experienced losses,the coal industry as a whole got into operation difficulties and were on the verge of crash.Under the condition of the coal enterprises still cannot help themselves although they took various measures,which are facing crisis of survival situation,the state adopted a series of restrictions on domestic production and foreign coal import policy measures,in order to clean up the market share for coal enterprises,to help coal enterprises out of difficulties.In May 2016,the policy began to take effect,the coal market from the demand for coal to pile up in excess of requirement.Prices and sales began to soar,but this kind of phenomenon is the policy effect.Neither a true recovery of the market,nor the pattern of competition changed.The medium coal enterprise asthe body of the coal enterprises,how to get out of the dilemma and entered a benign operation state,still a difficult problem to be solved for government,scholars and enterprises.Under this background,in this paper,the medium coal enterprise in Ordos as the research object,further studied the fundamental reason of medium coal enterprise fall into operational difficult,from the perspective of business model innovation based on value chain optimization,which provided some feasible ideas and methods out of predicament for medium coal enterprises in Ordos.Firstly,this paper uses theoretical research methods,which was studied and summarized the relevant theory for domestic and overseas,revised some concept of theory,and form a clear definition for business model innovation connotation based on value chain optimization.The business model innovation based on the value chain optimization is the change and reorganization of the enterprise resource structure and the relationship between value chain process ".Secondly,this paper uses the method of empirical study and combination of qualitative and quantitative,which deeply analyzed the medium coal enterprises in Ordos,found out the origin of difficulty is the medium coal enterprises in Ordos used for decades to the traditional industry business model have been difficult to maintain the survival of the coal enterprises.Final study concluded that only through the innovative business model of value chain optimization can make the enterprise through the integration of resources to achieve complementary advantages.Only through the restructuring the value chain can enhance the enterprise's ability to create value and business activity,and realize the sustainable development of enterprises.