Research On Development Strategy Of Hebei Tobacco Industry Co.,Ltd

From the tobacco industry facing pressure,smoking is sweeping the world,the world knows smoking is forbidden in public places,the tobacco industry is a "sunset industry" has become a consensus.Attention of the government,the public and other countries on the tobacco monopoly industry,breaking the monopoly public demands are growing,the government also has plan to promote the reform of monopoly,the tobacco industry in the near future will face the challenge of system.In addition,with the gradual perfection of market economy system,industrial enterprises,farmers,customers,unscrupulous tobacconists alternatives,consumers and other stakeholders also constitutes a threat to the tobacco business enterprises.Therefore,it is urgent to take the development strategy as a breakthrough to seek the way to deal with the pressure.From the internal problems,Hebei industrial Tobacco Co.,Ltd.is currently facing some deep-seated contradictions.Such as: how to solve the problem,the degree of market monopoly system efficiency is not high,the lack of vitality;how to deal with the city and County District Sales Department of the company,a good balance between the interests of the problem;how to define the division between the upper and lower levels,between the responsibilities and approval authority;how to mobilize the cadres and workers enthusiasm of the grass-roots units,how to solve the problem of insufficient;Hebei tobacco cost,high benefit potential mining;how to build a unique corporate culture,culture and promote sustained,healthy and rapid development of problems.Only through the research of development strategy can we solve these deep-seated problems.Therefore,the research on Hebei tobacco industry limited company as the research object,through the use of literature analysis method,interview method,system,and using SWOT analysis and PEST analysis tools to analyze and sort out the enterprise facing the market environment,in order to find a breakthrough to enhance the competitiveness of enterprises.This study is divided into five parts,the first part describes the Hebei Tobacco Co.,Ltd.development strategy of the macro background and theoretical significance and practical significance of the study.And put forward the research ideas and technical route;the second part of the literature review of the tobacco industry at home and abroad,analyzes the current situation in the development of strategic planning on the tobacco companies at home and abroad,and the use of relevant theoretical analysis,SWOT analysis and PEST tools for the development strategy of Hebei tobacco industry limited company,then the company will the development strategy and foreign tobacco companies were analyzed;the third part of the Hebei tobacco company's internal strengths and weaknesses and theexternal environment facing the opportunities and threats analysis,find out the focal point of the strategic development plan of the company and the breakthrough point;the fourth part of the establishment of a new strategic guiding ideology,develop the future development goals the company and planning,establish the strategic focus of the company's future;the fifth part mainly for Hebei Tobacco Limited Our present management of the enterprise development strategy put forward to ensure the implementation of the above smoothly and effectively,from the strategic guiding ideology,Party construction,management informationization construction,human resources,performance appraisal system and construction of corporate culture of take effective safeguard measures.Finally,this study draws the corresponding conclusions.