Research On Development Strategy Of Western Animal Husbandry Company

With the industry to increase investment,technological innovation and the accumulation of scale,China’s dairy industry is gradually out due to the quality problem of individual enterprises to the industry brought about a crisis of confidence,and will usher in a new round of accelerated development period.Xinjiang has rich resources of natural grassland,grassland for grazing use reached 72 million acres,reached a total land area of Xinjiang autonomous region accounted for1/3,the total area of the province ranked third in the provinces of grassland area;Xinjiang has a large number of light and heat resources,scarce population,vast land,population mobility is relatively low,disease the status of epidemic prevention work is not common,easy to get results;Xinjiang autonomous region covers an area of vast,relatively low cost of land and other provinces,has the advantage of become a modern farming area than other provinces.Xinjiang western animal husbandry Limited by Share Ltd as the first company in Xinjiang listed on the GEM companies,the ongoing adjustment of industrial structure,from livestock based enterprises to dairy processing enterprises,Xinjiang western animal husbandry Limited by Share Ltd as the Xinjiang dairy industry leading enterprises,long product coverage throughout the country,a variety of products liquid milk,milk powder,yogurt and other dairy products,milk powder is mainly composed of the domestic regional manufacturers procurement.With the development of economy,in order to seek better development space,it is of great significance to the development strategy of Xinjiang’s animal husbandry Limited by Share Ltd.This combination of Xinjiang western animal husbandry Limited by Share Ltd’s own resources and advantages of the industrial chain,to the west of Xinjiang animal husbandry Limited by Share Ltd macro environment,internal environment,development strategy and implement countermeasure systematically,to provide reference for Xinjiang western animal husbandry Limited by Share Ltd development strategy,improve its competitiveness,promote the sustainable development of the.In this paper,the theory and practice,the combination of theory and practice.Specific research methods include literature review,SWOT,quantitative analysis,investigation,interviews and other methods.It includes six parts: the first part is the introduction,which mainly introduces the research background,research significance,research status at home and abroad,research methods and research content,technical route and so on.The second part is the definition and theoretical basis,mainly introduces the enterprise strategy,development strategy,competitive advantage theory and core competence theory and strategy of market segmentation theory,provide theoretical support for the follow-up research and analysis.The third part is about the research on the development status of Xinjiang western animal husbandry Limited by Share Ltd,the development strategy of the analysis of existing problems,for the existence of Xinjiang westernanimal husbandry Limited by Share Ltd basic situation and development,management and operation,the problems in the development of the three aspects of the analysis.The fourth part uses the SWOT analysis of Xinjiang western animal husbandry Limited by Share Ltd are analyzed,mainly includes four aspects: the competitive advantage of regional brand,policy support,resources,products,technology,industry scale and enterprise culture;competitive disadvantage:strategic planning needs to be optimized,management needs to be improved,lack of professional and technical personnel and logistics cost high.Development opportunities: industry standards increasingly strict,The Belt and Road two-child policy implementation strategy,national and local industrial policy support.The threat of development: the deterioration of the social ecological environment,food safety incidents highlighted,the industry increasingly fierce competition and the surge in imported dairy products.The fifth part according to the actual,strategic positioning analysis,in the west of Xinjiang animal husbandry development Limited by Share Ltd set goals,finally put forward the mission of the Xinjiang western animal husbandry Limited by Share Ltd development and management,and focus on four strategies of market penetration strategy,brand strategy,talent competition strategy and strategy of product structure.The sixth part of the western Xinjiang animal husbandry Limited by Share Ltd development strategy is the need to provide security measures,including five aspects: perfecting the strategic responsibility system,strengthen the construction,strengthen the milk base construction,the implementation of the marketing team to adjust the strategic planning and promotion marketing strategy mode.