Research On Advertising Of Xinjiang Daily(Chinese Version) Since The Reform And Opening-up

Since The Reform and Opening Up,rapid economic development in China,especially since 1992,the promotion and development of market economy provides a good market environment and social and cultural environment for the development of the newspaper industry,the development of newspaper industry ushered in a very prosperous development stage.The major newspapers have repeated or printed,covering a wider range of business,scoping of the larger commercial newspaper,such as Metropolis Daily,Evening News have also been founded,in which the newspaper advertising has also been a great degree of homeopathy recovery and development.And to a certain extent it is one of the important forms to reflect the socio-economic development.Founded in December 1949,"Xinjiang Daily"(Chinese version)with the establishment of the new China was founded,witnessed after the founding of China and the Reform and Opening Up.Also the history of the development of the twists and turns of the newspaper,published in various types of advertising in Xinjiang Regions.Even throughout the northwest of the newspaper advertising are highly representative.Only to fully understand the "Xinjiang Daily"(Chinese version)of the advertising development,in order to understand the entire northwest of the unique development of newspaper advertising,in order to in-depth interpretation of reform and opening up since Xinjiang.And this multi-ethnic areas of advertising development history is a special significance of the model-"Xinjiang Daily".Therefore,in the study of the Northwest region,can not ignore the "Xinjiang Daily" this important reference material,since the Reform and Opening Up.Therefore,based on the summary of the results and advertisements of newspapers and periodicals,this paper analyzes the background of "Xinjiang Daily"(Chinese version)advertisement since the Reform and Opening Op,analyzes the "Xinjiang Daily" from 1980 to2015,advertising growth and change of the situation,on the economy,society,life and other aspects,a comprehensive analysis of the 1979 to 2015,"Xinjiang Daily"(Chinese version)published advertising and Xinjiang production and life between the various aspects anf the relationship of explore,its impact,and the the value of "Xinjiang Daily"(Chinese version).