The Ordos Daily(Mongolian Version)Advertising Research

With the continuous development of new media,the competitiveness of newspaper advertising is becoming more and more disadvantaged.As an important category of advertising,it has practical significance to study the development of newspaper advertising.In this paper,takes the Ordos Daily(Mongolian version)advertising as the research object.Through systematic analysis of the development situation,the newspaper advertising category,content and form,in-depth understanding of the advantages of the newspaper advertising and the existing problems,and tries to put forward the essence of effective recommendations for the better development.The thesis consists of three parts:introduction,main part and conclusion.The introduction part of this paper includes researching object,researching status,researching purposes and significance,researching methods,notes.The main part is divided into three chapters.The first chapter from the aspects of the three parts:history of advertising development,advertising quantity,advertising revenue to discuss Ordos Daily(Mongolian version)'s advertising development.The second chapter analyzes the category,content and the form of the newspaper advertisement.In the third chapter,the author analyzes the advantages and problems of this newspaper's advertising and puts forward some suggestions for its development.Conclusion part:from the micro perspective summarizes main view of on Ordos Daily(Mongolian version)advertising research,and puts forward some ideas and suggestions on the prospects for the development of Mongolian newspaper advertising from the macro perspective.