The Research Of D Electric Business Enterprise Advertisement Material Ordering

With the development of electronic commerce,application of advertising material in the business enterprise of large range.Compared with the traditional industries,the electricity business industry advertising material order dispersedly,frequently,lead to material ordering costly.According to the electricity business industry advertising material ordering problem,the D business enterprise,as an example,this paper proposed the conventional POP(point of purchase)advertising material products joint ordering,in the premise of ensure material demand,reduce the cost of ordering.Firstly,analysis of operation condition and demand characteristics of D conventional POP advertising materials.POP material requirements are determined,discrete and unstable.According to the demand characteristics,this paper introduces the dynamic lot size model based on price discount for bulk orders to establish the ordering strategy(i.e.order time,order quantity and order cost).Dynamic lot size model construction of the independent product order,using the dynamic programming to solve the model.Based on the model of single product dynamic lot size problem,then establish a multi-item dynamic lot size model of joint ordering,and the introduction of genetic algorithm to solve the model.Based on the multi product dynamic lot sizing model,an in-depth study of budget constraintsSecondly,the actual example is analyzed.The D company's actual data apply into the model,verify the dynamic lot size ordering model and related algorithm of science and rationality,and the optimization of D company's order strstegy.Analysis of the original ordering strategy,monthly subscription strategy,single product ordering strategy and multi-item ordering strategy.Analysis of the relationship between price discount rate and the total amount of discount critical value with total cost.This paper analyzes the influence of four kinds of material prices changes on the ordering strategy and the ordering costFinally,the research conclusion of this paper is: four kinds of ordering strategies can meet the demands of D company,the total cost is decreasing.combined with the original strategy,the multi products ordering strategy reduces the cost.The total cost reduction is mainly to reorder costs and procurement costs,decrease in the number of orders and increase the price discount.Therefore,multi products joint ordering strategy can effectively reduce the cost of D compan.According to the function,the relationship between the total cost with price discount rate and the total amount of the discount threshold,adjust the two parameters can meet the security needs of the budget constraints The manual's optimal ordering quantity is most sensitive to price fluctuations,the remainder material of the optimal ordering quantity is almost not affected by price fluctuations in order.The total cost and price fluctuations do not have a specific function...