A Study Of Development Strategy Of Retail Business At Bank Of China Gansu Branch

The competition of domestic commercial banks is becoming more and more intense with the changes of the global economic situation and the deepening financial reform in recent years.Retail business is one of the main sources of profits of commercial banks,the fluctuations in the economic cycle is relatively small,and the bad loan assets of retail business is often lower than the company's business.Because of these characteristics and advantages,the retail business is more and more attention to commercial banks,has become one of the main areas of competition of commercial banks,and the only way for commercial banks to achieve rapid development.At present,domestic commercial banks have developed medium and long-term strategies for the development of retail banking business according to external demand and their own situation.Retail business has become the core element of competition through adjusting the organizational structure and increasing capital investment.Bank of China Gansu Branch was established in 1924,and it is an important part of commercial banks in Gansu Province.Since its establishment,the Bank of China Gansu Branch,with its brand image and influence,has continuously improved its profitability and strengthened its capital strength.It has supported local economic development in various channels and in all directions,and has made outstanding contribution to Gansu's economic development and social progress.However,with the change of economic structure,the Bank of China Gansu Branch is also facing fierce competition in the market.Especially in the retail business development,there are still some drawbacks in the Bank of China Gansu Branch which hinder the overall pace of progress.Based on the theory of retailing of commercial banks,combining the theory and practice,combining the quantitative and qualitative methods,this paper combs the development of the retail business of the Bank of China Gansu branch.At the same time,SWOT is used as the analysis tool,to analyze the strengtns and weaknesses as well as opportunities and threats and then effective and feasible strategies and related safeguards are made to enable the Bank of China Gansu Branch to win the market share and win the interests in retail business in the future,ultimately leading to the overall development of the branch.