Research On The Development Strategy Of Intermediary Business Of Bank Of China Gansu Branch

With the trend of internationalization and globalization of economic development,and improve the degree of financial liberalization,financial between trade and the market competition is increasingly fierce,the traditional income and profits of commercial Banks than in the past and in the direction of diversification.So commercial Banks rely on traditional assets and liabilities profit model can not meet the requirement of times development,must vigorously develop intermediary business,only in this way can make the commercial Banks to adapt to the change of economic environment,so as to realize the steady and continuous development of business objectives.However,compared with the traditional banking intermediary business development is relatively short time,there are many problems.How to properly solve the problems in developing intermediary business,perfect the development mechanism,promoting high-speed and healthy development of the intermediary business has become all Banks have to face the issue.Under the increasingly fierce competition in the trade business situation,the bank of China,gansu province and the problems faced in the development of intermediary business and the existing shortcomings are gradually revealed: related product range,small volume,less customer base is weak;The key business marketing is not strong enough;Intermediary business professionals lack,lack of innovation;Product problems such as insufficient risk control level has been exposed increasingly.So how to solve these problem becomes increasingly important.In this paper,according to current situation of the development of the intermediary business of bank of China,gansu branch,and the problems existing in the trade and the comparison of foreign Banks,the concrete analysis to solve these problems is divided into seven parts,under the condition of the bank of China gansu branch,puts forward the basic strategy about the development of intermediary business,and to realize the development strategy on the solution of the specific measures are put forward.In this paper,using the theory of commercial bank management,SWOT analysis,marketing theory and enterprise strategic management theory,combining theory with practice,using the combination of qualitative and quantitative analysis from the bank of China gansu branch of the intermediary business internal and external environmental factors were analyzed.Using the method of theoretical analysis and comparative analysis,a detailed analysis of the bank of China gansu branch on the problems existing in the development of intermediary business,further put forward the solution and way.Research and solve the existing problems in the development of intermediary business and the bank of China gansu branch solve countermeasure and strategy,not only to the continuous stable operation of the bank of China gansu branch has a great significance,but also for other financial trade development provides a good guidance in gansu province.