The Study Of The Development Of Wechat O2O Model

Wechat O2O is a new business model that combines the wechat and O2O model,it appears to open up a new channel for the combination of online and offline.With the rapid development of the mobile internet,wechat O2O model has gradually become an important way to expand the marking channels of major enterprises.However,as a new technology and business model,it requires a gradual process to be widely recognized and used.Especially for wechat users,it will take a certain period of time to adopt.But looked from the overall,wechat O2O mode still in the exploratory stage,Based on this,In-depth research on the influence factors of wechat O2O will have important theoret ical and practical signif icance for the further popularizat ion of wechat O2O mode.Based on the technology acceptance model,by using the Qualit ative analysis and empirical research in this paper,I construct the influence factors model of wechat O2O usage intention.First of all,this paper studied the social software marketing situation about the domestic and foreign O2O and the wechat O2O development situation systematically,then did the wechat O2O model SWOT analysis.Secondly,this paper analyzed and empirically tested the relat ionship between perceived usefulness,perceived ease of use,perceived risk,and the use intent ion of wechat O2O.Finally,based on the empirical results of the influenc ing factors of wechat O2O,this study put forward some pointed countermeasures and suggestions.