Research On Innovative Business Of Post Business Mail Based On Value Chain

As a quality business of postal enterprises,Business mail is more important in the communications,transportation,finance and other industries.But with the development of electronic technology,the development of postal business gradually go into a bottleneck.Business barriers to the business market is also declining.The growing number of competitors in the postal business market has made it harder to develop the postal service.How to maintain and expandt he postal business market is already an urgent problem for postal enterprises.This article selects the postal direct mail business innovation based on value chain,based on the value chain and the letter of the related theory.Through the understanding of the direct mail business development present situation at home and abroad,qualitative quantitative analysis on the direct mail business value chain,direct mail business innovation.First of all,through the analysis of the major of postal direct mail business value chain component module of the postal business letter value chain into basic activities and auxiliary activities find out the direct mail business value-added links;As well as the direct mail business rules,and direct mail business development of internal and external factors in the analysis and evaluation,so as to find out the value of the postal direct mail business innovation path,namely through the split of the existing value chain,business letter,and the value chain extension and innovation from three angles of value activities to the direct mail business innovation.To analyze the basic structure module of the postal service,and put forward the innovative concept model of the postal business.By the value chain theory,the value of the business function is defined as the ratio of function to cost of business activities.Define contract value coefficient,according to the level of the postal business letter of value chain optimization goal,for the contract value coefficient of MVI < 1 when the postal business letter,and the value chain,by improving the activity of optimized management.In this paper,a fuzzy linear programming model is established to realize the optimization of the portfolio ratio of MVI < 1.In order to optimize the value chain of the business letter value of MVI≥1,it is necessary to redesign the business letter process.The innovation of postal enterprise letter business is carried out by means of input optimization and process optimization.Finally,it is supported by the improvement of the database,the construction of the database business letter and the specific marketing strategy.Postal enterprises should be combined with the advanced development experience of domestic of foreign business,to break the current business development bottleneck,so as to expand the market share on direct mail business,finally realize the business growth.