Study On Ship Outfitting Purchasing Strategies Of Dy Shipbuilding

Along with the thorough advancement of global economic integration and the trade globalization, the procurement scope of each manufacturer is no longer limited to one country, one region. Since the world economic crisis broke out in 2008, many industries have entered a weak period of development,some Korean shipping companies are closed down or collapse, Only in 2016 Hanjin and STX have carried out and bankruptcy reorganization, shipbuilding market is becoming increasingly competitive. Many shipbuilding enterprises consider that how to survive in the cruel market. For achieve orders, most of them choose to reduce the price and improve shipbuilding quality .While cost saving has become a means for everyone to use, and the role of procurement is essential, strengthen procurement management can improve the management level and profitability.According to the DY shipbuilding company in the procurement management problems of outfitting, this paper carried out in-depth research. After analyzing various procurement theories and purchasing strategies, a long-term cooperation model, a competitive market procurement strategy model and a mixed strategy model are established based on (s, S) strategy, By using the DY shipbuilding company's existing procurement data, this paper finds that choose a competitive market is more conducive to reducing costs in the standard parts procurement,the long-term cooperation procurement model. is more suitable for non-standard outfitting. This paper puts forward the measures to improve the procurement strategy and the specific implementation methods in the future,and finally makes a summary,and puts forward the shortcomings of the article and the direction of improvement.This paper chooses the quantitative and qualitative method to study the purchasing strategy of DY shipbuilding company. The company is a foreign enterprise management mode, and competition in the local China, has certain reference value for China's shipbuilding enterprises understand foreign shipyard purchasing strategy and business model.