Research On Diverslification Strategy Of SKK Company After Listed On "New 3 Board"

Being listed on the “New 3 board” has become one of the important ways for the startups to raise funds and expand scale.Evidence from the recent years also shows that the companies listed on the “New 3 board” has developed very well.SKK company has been listed on the board in 2014,and succeed in raising funds for 2 times.The company developed very well since for the sufficient funds.The thesis explores the development strategy for the SKK after its listing on the board.First of all,it analyses the SKK company diversified development.Through introducing the basic situation of the company diversified development,the new three board SKK before and after the listing of the company's diversified development has carried on the comparative analysis,sums up the problems existing in the company on the diversification,mainly displays in the diversification degree is not high,the unbalanced development between business,such problems as insufficient development funds.Secondly,based on the EFE matrix analysis,IFE matrix analysis,analyzed the new three board SKK after listed company internal and external development environment,develop diversified strategic objectives for the company and provide a basis for the implementation of the measures and decision support.Using the AHP analytic hierarchy process(AHP),the diversified development of SKK company listed after ability was analyzed,and found the SKK listed companies succeed in the new three board played a positive role in the company diversified development,be helpful for the long-term development of the company's future.Last,Analysis and implementation of diversification strategy of SKK company after three new board listing.SKK company should actively use new three board listed company diversification strategy,the strategic goal to locate for the following four aspects:accelerating the development of company,using the resource of the company,strengthening the core competitiveness,cultivating new point of growth.Specifically,there are “four diversified”: product diversified,market diversified,region diversified,investment diversified.This thesis has put forward some development strategies for SKK,which have some guiding significance for the development of SKK,also for other companies list on the“New 3 board” which wants to be diversified.