Research On Customer Satisfaction Of OULE Fitness And Health Management Company

With the gradual deepening of reform and opening up,people's living standards gradually increased,the level of consumption also will rise.In this case,Chinese cities,especially large cities,the pace of life accelerated,people's physical quality is facing serious problems.In this trend,the concept of Western health spending in China has been widely disseminated,followed by the Western health management services organization-health club,the organization rapidly expanded in China,resulting in a huge influence.In recent years,the fitness industry is facing severe challenges.In this new historical period,how to build the customer needs the fitness project and products,improve customer satisfaction,and constantly improve themselves and enhance competitiveness,to achieve sustainable development of enterprises,all operators need to face the problem.This paper adopts literature method,observation method,questionnaire survey method and so on many kinds of methods,the use of consumer psychology,customer relationship management,customer satisfaction theory by analyzing the factors affecting customer satisfaction,establish the structure model,the analysis of the present situation of customer satisfaction of OULE fitness and health management company,and the related aspects of the club management measures,analyze the reasons for the analysis of the current customer satisfaction problems and reference management scheme of different clubs,puts forward the relevant countermeasures,improve customer satisfaction,enhance the competitiveness of the club,to promote the constant development of the company.Through the relevant research of OULE health and health management company,draw the following conclusions:(1)OULE health club is positioned as high-end market segments,members of predominantly female,high school education and above the main;(2)the degree of customer satisfaction is affected by environmental factors,facilities,coaches,staff and other big;(3)OULE health club does not form a complete membership management system and customer satisfaction evaluation system,the degree of attention to customer satisfaction is not high;(4)Customer satisfaction is high for coaches and prices,and is relatively low for the environment,fitness programs,and facilities.The results of the comprehensive analysis,the author to improve OULE fitness and health management company's customer satisfaction with the relevant countermeasures:(1)attention to market positioning,and create a good brand image;(2)attach importance tomarket research,and actively carry out marketing innovation;(3)emphasis on customer satisfaction,the establishment of a conventional measurement system;(4)to strengthen member management,establish and improve the membership management system;(5)to strengthen the club hardware facilities to a more high-quality environment to attract customers;(6)focus on training the coach team,improve service quality;(7)advocates humane management,attention to staff training;(8)pay attention to male members of the consumer,to attract more male members;(9)to strengthen curriculum research and development;(10)clever use of various incentive programs,and consumers to establish long-term friendly relations.