Research On Development Strategy Of QFSK Tourism Company

Support QFSK travel company based on QFSK tourism resources and local policies,the growing size of the company,the profit level of the rapid increase.In recent years,due to the impact of the global economic,tourism market competition,causes the contradiction between consumers of tourism products and the increasingly stringent requirements of company performance and the rapid development of the organization and management lag the level has become increasingly prominent,the development of the company growth is slowing down.This article uses the literature research method,investigation method,experience summary method,starting from the perspective of theory and practice,using the theory of enterprise development strategies,the use of PEST,SWOT and Potter five competitive forces model,IEF matrix four analysis methods,in-depth analysis of enterprise internal environment and external environment.First of all,from the external development environment.Active tourism policy and expanding tourism market to create space for the development of the company,in the technical and social environment,QFSK tourism company facing the development of information technology,data technology,development of intelligent environment.Taking into account the company faced the threat of substitutes and increase the bargaining power of buyers Strong situation,QFSK tourism company should be the integration of Internet technology,the development of tourism products.Secondly,from the internal development environment,in the aspect of human resource management,workers' cultural level is relatively low,the professional team is not formed,the performance appraisal system is not perfect and lack of fairness of the examination;the financial management of the basic good.But the financial support ability insufficient;in promotions,the company mainly to the price as the main means to attract tourists.Therefore,we should actively build the core competitiveness of the company,QFSK tourism company core competitiveness mainly for the characteristics of resource attraction,financial capacity and market The three elements of marketing ability,and with the help of "three" this irreplaceable tourism resources,it has great potential for development.The strategy of the total cost of the QFSK travel company,analysis of specific strategy and differentiation strategy and the applicability of the final that take the difference development strategy is the most suitable.