Research On The Service Management Mode Of Y Industrial And Commercial Bank Of China Based On The Integral Exchange Platform

Bank service marketing is the organic composition and refinement of all banking marketing strategies. With the deepening of the reform of the financial system, the opening of the banking industry, the participation of foreign banks, inter-bank competition, banking services have become a powerful weapon of competition in the industry, how to combine their actual, explore and master the basic operation mode of a set of service marketing, effectively carry out service marketing activities,enhance service quality and improve the competitiveness. To promote the market share, profit growth, has become a serious problem of commercial banks.To a small single business, large banks, even the good development of the financial industry, the most important is the "customer"; in the current economic environment, the development of the banking business of high-quality customer base of the whole banking, there can not be ignored. But note that the data and the long-term investigation conclusion, industrial and Commercial Bank of China has greatly improved in terms of service, even in some subordinate branches,"service" has become the constraints restrict business development. If things like this to go, will make zhe customers serious loss , increase business, sleeping difficulty, fall into negative vicious spiral, eventually led to the industrial and Commercial Bank of China fundamentally shaken.From the view of how to enhance their own competitiveness,optimize the customer experience, enhance the brand image of a series of work carried out by ICBC Y branch as a reference, the other third party service companies to cooperate operation integral "line exchange project" integrated service platform for detailed argumentation, trying to reach customer bonding as the starting point to the standard services,through continuous exploration, improvement and innovation, and gradually improve, build a bank and three party suppliers and customers is highly recognized, the allocation of resources, better response platform more comprehensive mechanism; on this platform to achieve effective exploration of service management model the feasibility of high efficiency, high quality, at the same time. Proof of service marketing and related theory.The construction of Y service platform ICBC line, is the bank service marketing and various relevant theories, problems fully with the actualbusiness needs, Y city ICBC face at this stage, re allocation of resources integration and rationalization, start from the grassroots, and optimize the customer maintenance effect, improve working efficiency.In order to effectively expand the intermediate business income and expand the business development channels, to dig the potential customers, precision. marketing advantage products and efficient maintenance of target customers, so as to make the ICBC in Y city more competitive in the industry. Based on the analysis of the platform operation results at the same time, also obtained a written theory and focus closer to Y City Industrial and commercial bank and domestic banking services marketing, while foreign banks are more developed and perfect service marketing mode and system for reference, further to the line service management mode to make reasonable planning; in order to learn together and work better.