A Bank F Branch Customer Relationship Management Optimization Research

With the development of the trend of global economic integration,the domestic banks will face more challenges.How to find new profit growth points,to develop marketing strategies,keep the high-quality customer,mining potential customer consumption,scientific evaluation of customer risk are China bank problems,strengthening customer relationship management will have a significant impact on the bank's operation management and market decision.Based on the review on the theory of customer relationship management,taking A bank F branch as the research object,according to the bank A F branch customer management does not fully reflect the customer orientation,management system and management mode need further embodies the customer-centric customer oriented product development,lack of innovation,customer relationship management and technology support to further strengthen the problem of customer relationship management status of A bank F branch to ask questions,analyze problems and combining with the development trend of customer relationship management,put forward the A F branch of bank customer relationship management optimization strategy.Specific content includes:Firstly,introduces the background and significance of the research,the research methods and ideas and possible contributions;secondly,through reading related literature,summarizes the connotation and characteristics of customer relationship management,customer relationship management is considered as a system engineering,including system,process,technology management,organization management and other aspects,characteristics to specific situations,carry out targeted improvement;thirdly,through empirical research,analyzing the current situation of A bank F branch customer relationship management,and puts forward the existing problems,analysis of the reasons;fourth,put forward the optimization measures of A bank F branch customer relationship management,and strive to build a perfect customer relationship management system;finally,is the conclusions of this study and analysis,and the prospect of the next step.