Study On Development Strategy Of Tourism Industry In Dongying District, Dongying City

Tourism is one related to food, shelter, transportation, travel, shopping and entertainment on six sectors of a comprehensive industry, both in its total income, employment, value-added, investment and taxation, the tourism industry's development of national economies development has brought a significant contribution, but also for our country and the domestic tourism industry by leaps and bounds throughout the development of a rare period of strategic opportunity. Dongying District is the center of Dongying City, the Yellow River, and oil culture, Lvju culture and ecological culture has a long history, rich heritage. Dongying great efforts to develop tourism in the area for the promotion of local economic and social good and fast development of extremely important significance.The face of the development of tourism opportunities, how to correctly understand and grasp the rules, and review its characteristics, analyze trends, positive and effective planning, development of regional tourism is the governments at all levels a realistic and long-term task, but also of this study significance lies. Based on domestic and international tourism planning and development of relevant research results, adapt to economic globalization, the development of mass tourism trends, based on the domestic tourism industry to accelerate the pace of the real, through the Dongying District, Dongying City, the status quo analysis and development of tourism master plan studies, the use of the system point of view, theories and methods to explore the laws of our county planning and development of tourism. This paper analyzes the basis of achieving the conditions for the county government to the scientific outlook on development as guidance, scientific and effective grasp tourism development, so as to promote sound and rapid development of the regional economy to provide decision-making reference, highlighting the tourism industry in the regional economy in the industry today. Dongying tourism in the area of environmental analysis is the basis and foundation for strategy formulation. In this paper, the macro environment, industry environment, micro-environmental aspects of research, and application of SWOT Analysis of Dongying District, the development of tourism strengths, weaknesses, opportunities and challenges. Studies have shown that: political, economic and socio-cultural aspects of the macro-environment for the development of tourism in Dongying District, provided a good opportunity to its own limited resources, geographic conditions, also has the unique advantage of the development of tourism, but also faces competition in surrounding areas intensified, the lack of unfavorable factors such as tourism products. Comprehensive analysis, strengths and weaknesses with the opportunities and challenges, strengths than weaknesses, opportunities outweigh the challenges, Dongying District, the development of tourism is reasonable and feasible, the market prospects are very bright.Dongying District tourism development strategy formulation is the focus of this study. In this paper, strategic thinking and strategic direction, strategic positioning, strategic goals, strategic layout and strategic focus, strategic plans, etc. to study and formulate the development strategy of tourism in the area of Dongying. Studies have shown that: Dongying District, should be fully tap the oil-cultural tourism resources, closely linked to "The Yellow River water city" tourism theme, combined with Dongying District, Dongying City, and economic development and urban construction, the development trend of integration of existing tourism projects, focusing on development of rural tourism, oil industrial tourism products, and actively develop business and leisure travel, the Yellow River culture and tourism, city tourism, city business casual, coastal recreation, wetlands and recreation as an important support, develop a clear theme, the project layout and rational pattern of urban tourism development, highlighting the "Yellow River Water City, business Metro "characteristics and needs of tourism development, construction, tourism economic center of Dongying City, tourist comprehensive service and distribution centers and the harmony of urban and rural areas around Bohai important leisure travel and business tourism destination.Dongying tourism in the area of implementation of the strategy to implement measures of protection. In this paper, a sound organization and management system, improve the tourism support systems, innovation and tourism investment and financing system, do a good job nurturing the tourism market, the implementation of human resource development projects in five areas to develop tourism in the area of Dongying Development Strategy implementation measures. Studies have shown that: Dongying District, tourism development must adhere to the Government implementation of the strategy to promote combined with the market operation, development and protection of equal importance. In organizational management, we must strengthen macro-control and organization and coordination; in travel protection, we must vigorously strengthen the road transport and power systems, water supply and drainage systems, sanitation and safe facilities; in the investment and financing, we should establish a sound mechanism to guide and broaden channels, innovative models; in market cultivation, we must attach great importance to tourism area theme image planning, tourism marketing and tourism product development to determine the problem; in human resource development aspect, it is necessary management personnel, professional and technical personnel training and guides the ranks placed in an important position, for tourism development of Dongying District, implementation of the strategy to provide strong protection of personnel and intelligence to promote the healthy and sustained development of tourism.