| Compared to B2C,B2B,C2C and other e-commerce model,O2O buy mode with"online purchase-offline consumption-online payment" features,which are different from the traditional physical shops,with e-commerce significant online advantage,And to a large extent dependent on the physical shops,with the characteristics of the traditional physical shops.In the process of selecting the location of the traditional entity shops,the accessibility of thetraffic network as a significant measure has a significant impact on the spatial distribution pattern of the traditional physical shops,and the O2O group-buying shop as an online and offline combination,It is helpful to improve the scientific development of urban e-commerce industry development planning and transportation road network planning,and to carry out comparative research on the spatial correlation between spatial layout and the accessibility of traffic network.First of all,the use of ArcGIS10.O software in the nuclear density analysis tool to generate the central city of Wuhan O2O group purchase shops and physical shops density distribution map.Through the comparative analysis,it is found that the 020 group has a multi-center agglomeration and distribution of the distribution of the layers.Compared with the physical shops,the point density estimation surface is more abrupt and the buffer zone between the high density center and the low density region is narrower.O2O group purchase shop is divided into food and beverage,lifestyle and tourism class 3 class,found that three types of physical shops of high-density areas appear as a single core highly centralized pattern,and O2O buy shop high-density areas show by the center To the periphery of the proliferation,multi-center equilibrium distribution characteristics.Line combination,e-commerce and physical store combined with the typical mode of operation,to expand its spatial layout and traffic network between the spatial correlation and the use of physical shops for comparative study,is conducive to improving the city e-commerce industry development planning,traffic network The scientific nature of planning.Secondly,on the basis of the road map of Wuhan city traffic road,the space syntactic axis diagram of Wuhan city center is drawn by Axwoman6.0 plug-in.Depthmap software is used to analyze the accessibility of traffic network in Wuhan city center.It is found that O2O buy/In the area where the shops are concentrated,the traffic degree and the integration degree of the road network are high,and the reachability is better,such as the business district,the passenger hub,the residential area and so on.The coupling degree of the two is higher,and the preliminary judgment The spatial distribution of traffic has a law of pointing.By comparing the O2O group purchase shop with the physical store,it is found that the area with high influence on the layout of the O2O group is showing the tendency of the center to the periphery,and the distribution of the physical store and the accessibility of the road Of the overall degree of coupling is better than O2O group-buying shops.Finally,the spatial heterogeneity of the influence of the traffic network on the layout of the O2O group purchase and the physical store space is studied by the regression analysis of the spatial correlation between the O2O group purchase and the physical shop layout and the traffic network through the geometric weighted regression analysis tool of ArcGIS10.0.It is found that the global integration of the traffic network has a strong spatial correlation with the spatial distribution of O2O buy/physical shops,and the spatial heterogeneity of the OO group purchase/physical shop layout is significant.Through the comparative analysis of the physical shops,it is found that the O2O group purchase mode has a more obvious effect on the pointing function of the road network. |
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