The Role Of Agricultural Science And Technology Organization In Rural Leisure Tourism Agriculture

As urbanization accelerates and the income of urban and rural residents increases,leisure and tourism agriculture is increasingly favored by urban residents.In recent years,Anji County,Zhejiang Province leisure tourism agriculture in the period of rapid development,Anji County to build a modern civilization and ecological civilization highly integrated "China's most beautiful county" as the starting point,and actively expand agricultural tourism,humanities,environment,leisure and other functions,To achieve the agricultural from a production to the cross of the tertiary industry.Rural tourism is Anji characteristics of the rural tourism brand,adhere to the new format and standardized farm farming management grasp,build a number of mature rural tourism,and further expand the rural leisure tourism industry.However,compared with the developed areas,Anji leisure tourism agriculture is still a big gap in the development process there is such a problem,such as the lack of ecological and environmental protection,tourism projects focused on the development of leisure products is not rich enough and lack of experience and so on And so on,these problems directly affect the next step in the development of leisure tourism agriculture.Based on the basic theory of agricultural science and technology organization,this paper studies the role of agricultural science and technology service organization in the development of leisure and tourism industry in Zhejiang province by combining empirical research and case analysis.Combining with the white tea industry,Service needs for the specific case to explore,which is based on the construction of Anji Song Ming tea plant as a typical case,the description of agricultural science and technology organizations to promote the promotion of rural leisure agriculture.Zhejiang Province,leisure and tourism agriculture has experienced a long period of development,the moment,has emerged from the low-speed development of the initial stage of rapid development and quality control phase transition.With the development of leisure agriculture in Zhejiang Province,the process of industrialization continues to develop,which shows a new development bottleneck.At present,there is a lack of unified planning and layout,brand management awareness is weak,investment investment is not strong,cultural background excavation is not deep,lack of information dissemination and other factors seriously affect the development of leisure agriculture.In view of the shortcomings in the development of rural leisure and tourism agriculture,this paper puts forward a series of targeted opinions and suggestions to provide reference and reference for the development of agricultural leisure and tourism industry.