Analysis On The Status And Influencing Factors Of Family Financial Assets Allocation Of Urban And Rural Residents In Zhejiang Province

With the reform and opening policies going further,the economic development of our society had been enhanced to a great extent.As a result,the residents' living standards had been improved,total assets of families had increased a lot and the residents' demand of financial assets had grown.Therefore,It is quite necessary to do a research about the distribution of financial assets in residents' families.It has important theoretical and practical meaning to compare and understand the differences of financial assets' distribution in city and countryside.The research takes Zhejiang Province for instance,according to the datas from financial investigation of Chinese families,we can come to know the current situation of financial assets in city and countryside.Then we can analyze the difference of financial assets' distribution in Zhejiang's urban and rural residents' families.The result shows that the financial assets' distribution in Zhejiang has obvious difference in the aspect of assets' composition,selections' difference,risk appetite and cognitive level.Meanwhile,I deeply analyze the influencing factors which caused the difference.And I found two points,one is that the educational level of residents' families,families' scale and level of income had positive correlation with the existence of financial assets.The other one is that the interest rate anticipation had negative correlation with the existence of financial assets.Besides,the following factors also influence financial assets a lot,which is age,preference of investment risk,expectation of house prices,sex,marital situation and preference of consuming.Aim at the key influencing factors of differences,I put forward my personal suggestion of developing healthy finance in Zhejiang.At first,we should improve the level of families' income and education both in city and countryside.Then,we should speed up the construction of financial institution,strengthen the supervision of financial industry and widen the channel of financial investment.Putting the steps mentioned before into practice,which is helpful to reform and innovate the financial industry.