Factors Affecting The Choice Of Family Financial Assets In China

With the development of the era of social progress do not stop,Chinese residents' income continued to improve,the corresponding China household financial assets has been improved,which is brought Chinese social progress economic development dividend.China family disposable funds in more and more to meet the daily life situation,investment demand,financial assets has become a very good choice,the family of funds to the influx of financial assets market constantly.The rapid development of economy,the real economy to the capital accumulation of the direction of the continuous development of economic entities,the funding gap is growing,and the family of funds to the financial asset market into the very good solution of the real economy funds shortage,better promote economic development.This paper chooses the factors that influence the selection of family financial assets as the variables,which are educational level,age,gender,family size and household income,rural or urban,marital status,preference risk,future expectation and region.In the past studies,people are rational,investors will be based on their own rational judgments and speculation,according to the life cycle hypothesis,investors with their own life income based on the direction of investment.The future macroeconomic changes are closely linked to the future income levels of thousands of families.It is inaccurate to study the changes in the future macroeconomic situation in the investment research to study the investment behavior of investors.So this article takes into account the expectations of the future economy.The results show that:(1)The choice of family assets in China is characterized by preference for stable assets,and the participation rate and participation depth of risk assets are low.(2)the structure of the perspective of the income level of the family is more preferred risk assets,risky assets to participate in a high level of low income families are more inclined to risk-free assets;age of family financial assets to participate in the first rise and fall after the fall "U" shape;the higher the degree of education,the higher the degree of education and the depth of the family are higher,the higher the degree of preference for risky assets;urban household financial asset portfolio is more diversified than rural households;There is the highest in the east,the middle of the second,the lowest in the west.(3)The results of empirical analysis show that household income and education can effectively promote family participation in financial market and improve the participation and participation depthof risky assets.(4)The effect of household financial asset selection has a significant effect of age effect.With the increase of age,venture capital is the first and the inverted "U" shape,and the age effect is obvious.(5)It is expected that the risk of home financial assets will be hindered by the increase of the age of the household financial assets.Choose behavior.And the future economy has been stable and expected to compare the family analysis,the economy has a positive attitude and negative attitude of the family to share the probability of declining,and the proportion of stock assets is also declining,showing the stability of the economy on the stock market participation Rate has a positive effect.Based on the research conclusion,in order to actively guide the family to participate in financial markets,promote the development of financial markets,put forward relevant suggestions.