The Marketing Strategy Of The East China Sea Shore Case Jubilee Project Real Estate Company

Since reform and opening, with the rapid development of China’s economy, the national real estate industry as the representative of all walks of life with varying degrees of showing a good momentum of vigorous development in recent ten years, active real estate industry is developing rapidly in China’s economic development one of the pillar industries,economic prosperity, so that people’s living standards have gone up, the market competition in the real estate industry is also increasingly fierce market risks, increased costs, the national macro-economic control and the industry competition and other issues, making the size of the real estate enterprises are facing a severe test. East real estate companies,as the domestic first-class real estate companies, the annual turnover has been in the forefront of the country, the East China Sea real estate companies Jubilee offshore projects for the company first entered the market first project developed by Harbin, Harbin for the East China Sea real estate companies accounted for market share,the follow-up launched the project played a crucial role in the East China Sea Group projects sales by the use of marketing strategy is very important.Paper introduces the East Coast real estate company Jubilee project marketing environment, the East China Sea real estate company profiles and organizational structure,basic overview of the Jubilee offshore projects were introduced. Analysis of the real estate company Tokai macroeconomic environment, market supply and demand situation Jubilee offshore project area and consumer behavior. Real estate companies on the implementation of the East China Sea shore Jubilee project product, price, place and promotion strategies strategy combination has been described,introduced Jubilee shore project is currently operating conditions, pointed out the problems facing the development of the company.PEST theoretical model using a detailed analysis of the East China Sea real estate company’s operating environment,in terms of product, price, place and promotion strategies, according to the Jubilee bank projects the current sales situation, analysis and evaluation of the project Jubilee shore existing marketing strategy, Jubilee offshore project marketing strategy the scientific evaluation and adjustment. Meanwhile, in order to ensure the Jubilee offshore project after adjustment of marketing strategy can serve the marketing objectives, from the development of sophisticated and effective marketing programs safeguards, scientific and effective implementation of the safeguards system and marketing management, to establish control mechanisms to enhance individual and team incentives aspects of proposed offshore Jubilee project marketing strategy adjustment safeguards.