Henan Local Native Products Marketing Operational Research

With the improvement of people’s living standard and the acceleration of urbanization,more and more people live in the city,and the characteristic agricultural and sideline products in rural areas are slowly far away from people’s tables.At the same time,some people living in the city for a long time also began to miss the rural environment,rural life,rural characteristics of agricultural and sideline products.Now there is a lot of food in the process of planting or breeding are more or less use of synthetic drugs,people began to worry about their diet and health and safety,while the rural natural and green agricultural products,will become more and more popular.Each region according to the climate,temperature,moderate,light,soil composition,bred local distinctive native products,like Xinzheng jujube,Xinyang Maojian tea,four Huai medicines,Jiaozuo apple,Xixia letinous edodes.In recent years,the traditional local product market is becoming an important support force for local economic development,and the development of specialty products industry is also an important means to help shake off poverty.But the characteristics of agricultural products market dragons and fishes jumbled together food safety awareness is not strong,practitioners,have produced food safety issues,the number of brands of special agricultural products rarely,good products are not recognized by consumers,seriously affecting the development of rural economy.This paper takes AHYFC Corporation as an example,analyzes the advantages and disadvantages of its marketing model,and explores a way to suit its product marketing in order to cope with the more and more market competition.First explain the theoretical basis of the thesis,and then use the SWOT method of the green agricultural marketing made a detailed analysis,find out the influencing factors of green agricultural native products company foreign sales,and put forward some feasible countermeasures and suggestions to solve these problems.Using STP theory to find the appropriate market positioning for AHYFC Corporation,analyze the target population after refinement,and formulate the marketing plan for the company’s development.Finally,the reference of modern marketing theory,theory and practice,analyzes the development of marketing strategy in the future and put forward some suggestions,hoping to provide a reference for green agricultural products marketing company,and provide some reference for other similar products Henan production enterprises marketing.