Study On The Marketing Strategy Of Sand Industry Banner Of Alashan Native Products

Alashan desertification land area is of wide distribution, with unique advantages on industrial development, and with huge discovery benefits. Through several years of constant efforts, Alashan desert industry has basicly formed an economic characteristics with Cistanche, Cynomorium, Allium mongolicum Regel and Xanthoceras sorbifolia Bunge being the key productys. Although the Alashan desert industry growing year by year, but the marketing of locally rooted products have not been gowing with the same speed. Currently, the marketing of products are still relying on the offline stores, and buyers are mostly local people of Alxa Left Banner. Except for several large merchandisers, the target product wholesaling area of other small and medium sized merchandisers is still restricted on areas around the local place. In addition, due to the bitterness in flavor, most customers from southern areas are hard to accept, which restrict the marketing expansion.The thesis is based on Alashan desert industry development environment, to optimize sand industry & sideline product marketing strategy, improve the marketing level of Alashan Desert Industry & sideline products. Through the visiting and the investigational study, find the issues existing in Alxa Left Banner’s native products marketing. By using the method of qualitative analysis and comprehensive analysis, design the marketing strategy for Alashan Desert Industry & sideline product operators, clearly aimed to increase product added value, enhance the level of network marketing, and actively carry out promotions and other specific measures, and increase the Alxa Left Banner, native products of the added value has carried on the thorough discussion. The marketing mode by mining depth value of the product will combine the recently booming sand industry and tourism of Alxa Left Banner, let the vast number of consumers in Alashan understand Alashan Desert Industry & sideline products, contribute to the mutual benefit of Alashan desert industry and tourism industry.