Research On The Marketing Strategy Of Hanchuan CNC Marchine Tool

In recent decades,with the rapid development of economy in our country,the remarkable increase of national comprehensive strength and machine tool industry as a basic industry of the industrial economy in our country,also in constant development,has achieved the unprecedented achievement.In the market economic system,especially after China's accession to the WTO,in addition to facing the domestic machine tool enterprises,and foreign competition,market competitio n intensified.Face more complicated and changeable international situation,how to enhance their sales ability,expand the market,increase market share,is the have to seriously consider the problem of nc machine tool co.,LTD.Hanland company after decades of development,from the original state-owned enterprises into joint-stock companies now,greatly enhance the comprehensive strength,also calculate row at home on the strength of the nc machine tools in the position in the enterprise,but as a result of many behind the mechanism of state-owned enterprises still exist,many problems such as marketing strategy,brand construction constantly exposed,especially after the financial crisis,the company,sales plummeting.How to rally in effective time,improve the sales,is a question of hanland companies have to consider.This article from the perspective of marketing strategy,analyzes the economic machine inside and outside environment,combining hanland company's environment and its own actual situation,market segmentation and positioning,find effective marketing strategy,to provide theoretical Suggestions and guidance,the ultimate goal to improve the sales performance of nc machine tool products.