Research On The Corporate Culture Construction Of ZC Company

Excellent corporate culture can create a harmonious cultural atmosphere within the company,the company and the employee will work toward a common goal and company,with the centripetal force and cohesion to encourage employees to become a company of group company,formed an important spirit.In addition,the corporate culture can also have a positive and positive role,thus promoting the rational optimization and allocation of resources,improve the overall competitiveness of the company.These functions of excellent enterprise culture make it more and more valued by the company.However,at present,many enterprises and companies in our country are still in the initial stage of enterprise culture construction,the connotation of enterprise culture,construction procedures,content and meaning is still lack of a correct understanding of.In the process of enterprise development,there is no clear direction of corporate culture construction,resulting in a lot of blind spots and errors,so that the construction of enterprise culture is not satisfactory.In order to give full play to the positive role of enterprise culture,the enterprise culture as the research object,take ZC company as an example,using the literature analysis method,questionnaire survey method,statistical analysis method and combination of qualitative and quantitative analysis,the enterprise culture construction of the development process of ZC company conducted in-depth analysis and research.First,a detailed analysis and summary of the basic theory of enterprise culture;secondly,based on the mastery of the above theory,take ZC company as an example,has carried on the questionnaire survey on the situation of corporate culture construction in the process of the development of the company,and through the analysis of the questionnaire data,summed up the company’s presence in the enterprise culture construction process the problem: in the construction of spiritual culture,the spirit of enterprise culture of ZC company promotion is not enough,and there are a lot of people do not understand the concept of corporate culture,the core values of the fuzzy;in material culture construction,propaganda way ZC is single,the company image needs to be improved;in the institutional culture construction,remuneration and the assessment mechanism is not perfect,and there is no correct understanding of corporate culture in the aspects of the definition of collaboration;behavior culture,cultural activities of the contents of a single company,rigid,upper and lower communication problems;finally,puts forward the concrete measures of the construction of enterprise culture,which is in the field of corporate cultural construction,to strengthen the training of the staff to create a good atmosphere;in the aspect of material culture construction,to enhance the company’s image,strengthen the company’s publicity in the system;the cultural construction company,to establish and perfect the incentive system,and constantly improve the promotion system;in the aspect of behavior cultural construction companies to rationalize and improve the organization,from top to bottom and open communication channels.