Study On The Construction Of Enterprise Cultur For Huaxia Bank

Development of corporate culture is built on core values of an enterprise system, with a certain inertia of thinking. The existence of corporate culture so that employees have been independent individuals able to integrate with each other as a whole interrelated with each other. It is an enterprise employee thought and behavior based on origin. Culture of non-replicability, originality, exclusivity three remarkable features, so development of corporate culture is the soul of an enterprise development is the key to achieve competitive advantage. The banking sector plays in the development of a country which is difficult to replace a key role, it is the key to financial intermediation, provides a fundamental guarantee for each fund industry, transport blood. Banking products more or less homogeneous and easy imitation, which determines the only research service can not win in the fierce competition, must put their characteristic cultural system set up in order to truly invincible ground. Huaxia Bank to establish a shorter time, enormous growth potential, excellent corporate culture will inevitably play a huge role in promoting. Only culture can not be called an alternative outcome, it is its own unique advantages, others can not imitate, but not beyond.This paper is an introduction part of the article, this section summarizes the main content of the full text. From the beginning of this article introduces the topic background, research significance of corporate culture where, until the idea of corporate culture research framework construction, and finally reveal the essence of innovation. Secondly, it is the theoretical basis associated with the corporate culture: the concept of corporate culture and the rise of content, as well as corporate culture and structure of in-depth analysis, further information on the function and mechanism of the system. Again for the status quo culture construction Hua xia Bank business analysis, Huaxia Bank introduced its course before corporate culture and specific cultural level expression. Thirdly,the main problem for the cultural construction Huaxia Bank existence of the business. mainly include: The concept of human enterprise culture construction lack of attention, lack of enterprise culture construction system planning, content and form of the commercial banks does not match the corporate culture, corporate culture and employees, business related degree, lack of enforcement of enterprise culture system five issues. Followed by cultural causes of problems Huaxia Bank business analysis, including values, cognitive, atmosphere, staff changes and development lags behind other factors. The final part of the recommended countermeasures include: establish a people-oriented business philosophy, the establishment of enterprise culture construction scientific evaluation mechanism, to establish an effective transmission mechanism of corporate culture, foster the implementation of enterprise culture construction of professional leadership in four areas...