Research On Innovative Ideas For Attracting Investment From Industrial Parks Based On Internet+

The development of the industrial park,in the current economic environment,the role of the it is particularly important.According to the positioning and development planning of the industrial park of their own,and the park has the advantages of the resources,policy,set up in line with the economic status of investment promotion policy,makes industrial park more exposure,in order to attract more high quality investment projects,the virtuous development of the industrial park will lead to the development of local economy,it is beyond doubt.Based on the local industrial park investment promotion as the breakthrough point,through the study of literature review at home and abroad about the investment promotion and capital introduction,makes the means to have a simple understanding of investment promotion and capital introduction,investment promotion and capital introduction is the basis of the industrial park to survive,to the park for a variety of marketing means,make industrial park has the "product" attribute,and then contact now popular Internet marketing tools,various park for promotion,this is also in this paper,the industrial park investment promotion and capital introduction to research the foothold.This paper takes weifang three logistics park as an example,by studying the industrial park and industrial park in Shanghai and hangzhou parts of the country’s successful investment experience,analysis for weifang area industrial logistics park investment promotion strategy.By gathering information about the present situation of domestic industrial park,analyze their investment promotion and capital introduction of successful experience,this is a guide to find suitable for weifang three areas,the construction of logistics park investment promotion mode.Using SWOT strategic analysis tools at the same time,the logistics park construction of weifang three areas of strengths,weaknesses,opportunities and challenges,respectively.From the analysis of weifang three construction the development of the logistics park investment promotion way.In addition,this article from the "Internet+" correlation analysis has been done for the direction of investment promotion and capital introduction,the Internet is the only way for the development of industry,investment promotion and capital introduction as the basis of industrial park industry development,also should attach importance to the application of the Internet,in this environment,the traditional investment promotion and capital introduction to Internet investment promotion and capital introduction,investment promotion function of the government should also change,the government needs to change ideas,continuously strengthen the network investment,actively used search engine promotion,WeChat,weibo,micro site,E-mail,web merchants ads,links,such as new ways,to improve the effectiveness of network investment,promote regional investment promotion work.