Research On Marketing Strategy Of Internet Medical Company

With the development of information technology,Internet health care has also been developed with the trend of the times,the hospital is no longer the only place for patients to receive treatment,around the first-class hospitals,doctors are no longer subject to geographical restrictions.Therefore,the Internet medical treatment of the medical sector has a vital significance.However,the Internet health care in the rapid development of the profit model is not clear,the company in the channel development and market operation process by the resistance to confusion,through research and analysis so that the company's own new marketing portfolio to repair itself.In this paper,W Internet medical company as the research object,the use of STP,4PS and 4CS and other marketing theory,the marketing promotion of its environment analysis,W Internet medical company's internal and external environment in-depth analysis,while the company conducted SWOT analysis,Select the target market positioning.This paper analyzes the 4P theory of the target market on the basis of the existing resources of the company,so as to formulate the corresponding marketing strategy.The significance of this paper is to investigate the marketing management of the company,so as to enhance the company's marketing management level,and provide a model for the marketing of other companies,and give the appropriate views.he improvement of marketing strategies of other Internet medical companies.