| With the improvement of economic level and the rich life of people,the pursuit of a healthy life has become a trend and fashion.Especially the diet,people pay more attention to eating healthy and non-polluting ingredients.It is based on the needs of the market,organic vegetable sales are expanding,its marketing strategy is to further adjust with the market.Organic vegetable marketing strategy is a complex sales project,involving the market,needs,channels and other links,but also related to the interests of the relevant enterprises.The traditional way of sales is the supermarket and farmers market sales,but this single sales model can not meet the needs of many demand for organic vegetables;past research mostly limited to the construction of a single marketing strategy research,the combination of sales There are few references to the study of the model.Therefore,this article on the organic vegetable sales model for the model of innovation,organic vegetable marketing strategy for the adjustment,not only for enterprises to adjust the development strategy provides ideas,but also for the government to provide a basis for scientific decision-making.In this paper,the traditional vegetable sales model as the starting point,combined with the Internet sales mode of operation,by investigating consumer spending habits,to explore the organic vegetable marketing strategy model,the organic business and community supermarket docking case analysis,and put forward The innovative model of marketing model.At present,the study of this paper is quite necessary in the context of vigorously promoting food safety.First of all,this paper expounds the background and significance of this topic,the research status of organic vegetable marketing,the main research contents and research methods,and then introduces the relevant theoretical basis.Including the concept and connotation of organic vegetables,the cultivation techniques of organic vegetables and the difference with green vegetables and pollution-free vegetables,the theory of balance of supply and demand of agricultural products,the theory of consumer behavior,the marketing theory and so on.On the basis of market research,Group and marketing model,including product,channel,pricing,promotion strategy and other marketing factors for comparative analysis;and then to the development of community stores,mainly on the Green Evergreen Vegetable Development Co.,Ltd.as an example to illustrate the relevant market conditions,Organic vegetable community store development and constraints analysis:through the questionnaire survey to master and analyze the current organic vegetable community store development status and constraints;Finally put forward the organic vegetable community store marketing strategy and recommendations. |
