| As the development of society and economy, The level of People’s living standards has been raised Significantly, it is quite logical that people are paying more concern on the food safety as which is closely related to their health. Old concept is out of time, now we are searching for green food and healthy food.However,contrary to our expectation, more food safety incidents happened than before. A panic of fear and suspect is spreading rapidly in china.Organic vegetable is Pollution-free and high quality, it is the lacking of trust and understanding that limit the development of organic food industry. Organic vegetables, combined with domestic and foreign literature, the current development of the organic vegetable market analysis, which focuses on two markets in Shanghai and Guangzhou; analysis and summarizes the organic vegetable industry strengths, weaknesses, opportunities and challenges; analysis of the main factors of the organic vegetable industry and the corresponding countermeasures. Summing up the above analysis, combined with the Changsha market and consumer characteristics, the next phase of development strategy for the organic vegetable market in Changsha... |
