Studies On The Circulation Pattern Of E-commerce Involving In The Characteristic Agricultural Products

Rural economy is always a weak point in the economic development of China.In our actual life,some problems often appear.such us:the growth of the output can’t gat the high pay or it’s hard to sell them.The main reasons are the slow development of rural informatization and asymmetric information.So it’s hard for farmers to grasp the demand of the market.E-commerce can help to avoid these shortages.It cat break the limitation of the traditional agricultural trade and let farmers face the large market directly.It can also reduce the process,save the cost of trade,enlarge the scope and improve the efficiency of trade.Bayinnaoer city is a big agricultural city.It has rich agricultural resource.But it hasn’t changed into industrial advantage completely.We should study how to use e-commerce to improve the development of agricultural product circulation.It’s very important for Bayinnaoer to improve it’s competitiveness of agricultural industry.It can also help to establish a new circulation system agricultural product.The paper explains some concepts and theories about agricultural e-commerce in the beginning,then it introduces four main pattern of agricultural product circulation and analysis the necessity of using e-commerce to go into them.The paper gives a development of e-commerce at present,such as;the construction of network is hysteretic.Logistics is imperfect we don’t have a high standard on agricultural product.We lack the sense of logistics.There are few talents to work on it.The paper gives some advice.Such as,The government should strength the construction of network,logistics and personnel training.The government should also help to realize the standardization of the agricultural product and brand effect etc.