Study On Developing E-commerce Of Hohot Agricultural Products

With the public recognition of online shopping is becoming more and more strong,China's e-commerce transactions in recent years has been showing a trend of rapid growth,electronic commerce of agricultural products has become a new growth point in the field of e-commerce in China..According to the Ministry of Commerce e-commerce and information technology company released the information,2015 national agricultural e-commerce transactions over 100 billion yuan,accounting for 3%of sales of agricultural products.Statistics show that in 2015 the number of China's agricultural e-commerce platform for more than 3000,the trend of rapid growth.With the continuous introduction of the national policy of benefiting agriculture,the continuous expansion of the market demand · for agricultural products,agricultural electronic information and agricultural products online trading are bound to be the general trend.This paper is based on the related research results of agricultural products e-commerce at home and abroad,through field research,analyzes the current situation of e-commerce development in Hohhot,and through the case study of one of the leading enterprises of agricultural products e-commerce in Hohhot,the current situation and main problems of e-commerce development of agricultural products in this company are investigated and analyzed,the participants in agricultural products trading should set up the consciousness of e-commerce;The government should encourage and support the traditional agricultural products trading enterprises to complete the transformation to the agricultural e-commerce enterprises;Improve the infrastructure of agricultural products logistics and distribution system;Increase the cultivation of agricultural electricity supplier personnel training;Suggestions on standardization construction in the process of agricultural products production and trading are put forward and so on,hope to provide reference for the healthy development of e-commerce of agricultural products in Hohhot.