The Comparison Study On Employees' Adoption Of Public And Enterprise Social Networks

In WEB 2.0,enterprise social network is a unique internal communications channel,which provides various opportunities for internal information distribution and exchanging,thereby fulfilling the current needs for creating thoughts,knowledge and value within companies.However,Yet the answers to how use context and participation behavior pattern influence individual's participate in social networks still remain vague.Thus,this study aims to find out the adoption mechanism in two contexts of social networks-enterprise and public.We choose the same group of sample who has experienced with the two contexts.Our empirical results show that the use of social network platforms is to a certain extent embedded both in the use context(public or enterprise)and in the different kind of participation mode(original participation or secondary participation).For both ESNs and PSNs,perceived playfulness is the most important adoption factor in both participations,while perceived usefulness just works for original participation.Although,ESNs is weighted in favor of utilitarian oriented compared to PSNs which is inclined to more hedonic-oriented.The findings provide us novel insights on understanding and applying social network services.