Study Of "Internet Plus Services" Companies' Marketing Strategy Based On Customer Delivered Value

With the development of Internet technology, the Internet has won the favor of many consumers because of its high efficiency, convenient and transparent. In recent years, the use of the Internet have gradually increased.The life service industry is one of the most successful industries with the Internet fusion transformation. New internet companies in service industry,involving car washing, home improvement, home economics, continue to emerge. "internet plus services" is changing people's way of life. Noticing the rapid development of the industry, at the same time, we can't ignore that the "internet plus services" companies have also encountered problems.Over the past two years, many companies of this industry have closed down due to poor management. The research on "internet plus services" has great significance on the healthy development of this industry. It can also promote the transformation of traditional service industry.By building the model of customer delivered value when consumers buying services provided by the "Internet plus services" companies, The strategies of improving the total customer value and reducing the total customer cost is analyzed. In order to research the low price promotion strategy commonly used by companies in marketing activities, established a game model under the competition between companies' online and offline channels with traditional companies. The pricing strategy that companies should adopt in the process of pursuing maximum profit is analyzed.Marketing strategy companies should take in the process of increasing the customer delivered value are found. Firstly, in order to improve their services' product/service value, companies should improve their services'quality, take a differentiated product strategy,strengthen online and offline fusion; in order to improve their person value, companies should strengthen their staff training, develop regulatory policies; in order to improve their image value, companies should establish their brand reputation. Secondly, in order to reduce consumers' monetary cost,companies should optimize their supply chain and reduce their process loss;in order to reduce consumers' time cost, companies should optimize their shopping process; in order to reduce consumers' psychic cost, companies should improve their security and publish their service information by multi-channels. When "Internet plus services" companies compete with traditional companies for market share, their price strategies need to consider a variety of factors. Although lower the price can help companies improve their revenue, once the price is lower than a certain threshold, their revenue will decline. The revenue of the companies' online and offline channels are affected by their market share. Companies' pricing strategy should take comprehensive consideration of various factors.