The Research On The High End Customer Relationship Management Of Bank Of China Jinzhou Branch

Individual high-end customers is the main force that profit contribution to the Banks and other financial institutions,financial market the competition to commercial Banks in the high-end customer development has brought the huge challenge,individual customers finance and investment demand is also stepping up to the bank financial products and services put forward higher request,the bank of the high-end customer relationship management(CRM)to promote research and application.Papers to the bank of China,jinzhou in analyzing the development of high-end customers,points out that only by asset class for the customer maintenance work,put forward according to the different group of maintenance in the high-end customer relationship management point of view,and is divided into six types and potential customer base,the system analyzes the differentiation of the high-end customer base in different needs,aiming at high-end customers in different put forward the corresponding marketing strategy.In theory,the paper enriches the domestic study of bank individual customer relationship management(CRM);In practice,the high-end customers in bank of China,jinzhou situation in-depth and meticulous research,for the bank and other high-end customers in the commercial Banks to develop and maintain the specific measures and Suggestions,to help commercial Banks to optimize the mode of customer relationship management,profit improvement.-end customers,promote the development of personal financial business.