The Financial Performance Evaluation Of China Merchants Bank

The financial industry is the core of the national economy,and banks and is the backbone of the financial sector.China allows foreign banks settled,the domestic banks will need to constantly improve their competitiveness and market strengths to meet more challenges After China has allowed foreign banks to be settled,China's domestic commercial banks are facing severe challenges and competition,and bear the pressure and risk of opening up the market.With the deepening of the reform of financial system in China,the operation mode and management concept of commercial banks will have a fundamental change,It also brings to the development of commercial banks provided a rare opportunity.Bank Financial Performance Evaluation System plays an important role in the whole bank value evaluation system,scientific and reasonable performance evaluation method can optimize the enterprise capital structure,improve the level of corporate governance,and promote the listed banks to achieve the value of growth.In this paper,the evaluation on the financial performance of commercial banks at home and abroad related theoretical analysis and performance evaluation theory research based on the situation of the China Merchants Bank as the research object,using the Balanced Scorecard Principle,from the financial,customer,internal processes and learning and growth are relevant to the design of evaluation index system for the financial performance of China Merchants Bank the evaluation combined with the projection pursuit model of financial performance of China Merchants Bank,after the analysis of evaluation results,find out the existing problems of the capital quality,internal management and human resource management,customer service issues,improvements on the basis of the evaluation results are related,put forward to improve the capital quality and increase the source,strengthen the internal management and human resource management,and attract customers with high quality service and so on,the bank has increased Financial performance.