Research On Life Insurance Marketing Mechanism Innovation In SDGR Company

Our current life insurance marketing mechanism is introduced in 1992 from USA aia.The life insurance industry in our country and a great tribute to root development,but after 20 years of development,the contradiction between the life insurance marketing team’s rapid expansion and the life insurance premium income of inefficient and increasingly.Which led to this contradiction lies the root cause of deficiencies existing marketing mechanisms:the use of employment mechanism agent system,leading to the clerk position is unknown and its legal relationship ring true,in great marketers,wasting a lot of resources;extensive management mechanism,resulting in life insurance integrity reputation is not high;low-level training mechanism,leading marketers team skills weak,productivity is not high;old life insurance marketing ideas,as well as a single sales channel mechanism resulting in the expansion and development of the life insurance industry showed inefficient posture problems,it must from the form of the company’s rules and regulations to be innovative life insurance marketing by employing the mechanism of insurance marketers status clearly help marketers solve the problem of social security as well as its unreasonable taxation;through training mechanism and management mechanism innovation their businesses,such as production capacity,improve the industry honest and trustworthy reputation.In short break puzzle of life insurance industry,in the final analysis or rely on innovative marketing life insurance mechanisms.SDGR focus on the international market as a new company,how to put an end to"wearing new shoes,take the old road " development routine,but keeping up with the pace of social change,to create a marketing mechanism in line with its own characteristics of the times,steady development,Standing proudly at the forefront,is the company to long-term development,to build critical century-old.Elaborate paper to five parts:Firstly,brief introduction to the research status of life insurance marketing mechanisms and abroad;secondly,to explain the life insurance marketing system and related concepts;Third,describes the contents of the life insurance marketing mechanisms include:marketing concept innovation mechanism,training mechanism,the mechanism of sales channels,marketing management mechanism,employment mechanism and service mechanism;fourth,the life insurance marketing mechanisms United States,Japan,Britain and other countries to compare;concluded that the current status quo of China’s existing life insurance marketing company with SDGR mechanism and various problems;in the above analysis on the basis of factors,highlighted innovations corresponding countermeasures,discussed in detail the main aspects of the marketing concept from innovative mechanisms,employment and keep people mechanism,sales channel mechanism,training mechanism,marketing management mechanism and service mechanism,so as to SDGR company to build a marketing system for their own development,to ensure that promote healthy SDGR company benign operation.The innovation of this paper is to develop the company’s demand for SDGR clearly put forward its life insurance marketing mechanism innovation strategies:First,innovative marketing concept:to change the current short-sighted behavior of the industry,focusing on long-term development concept,to develop systems thinking concepts and attention to the brand image and other concepts;Second,employment mechanism innovation:raising standards officer recruits,the better the entry clearance will be incorporated into routine personnel management system,strict daily management,with the signing of labor contracts and retain qualified personnel;third is to build a scientific and reasonable salary standards and reward system,the contents of the basic salary,social security and five insurance payments,welfare benefits coupled with performance incentive programs;Fourth,the implementation of "SDGR corporate university," training mechanism innovation;five are the basic services,value-added services organic unity and service expectations of service mechanism innovation.