BON Bank's Private Banking Business Management Model Research

At present,the private baniking business as the retail banking business developed on the basis of the "spire business",has become the major domestic and foreign banks in a hotly contested spot,and various financial institutions have taken the management mode will be a key factor in its ability to dominate the private banking business competition,so to find a suitable management mode is the root of the development of private banking business.As the research object,BON bank also encountered a bottle tightening problem in the development of private banking business,it is urgent to find a suitable development of the management mode.This article uses the literature review method,the example analysis method and the comparative analysis method,fully combines the BON bank reality,seeks to use the economics and the management related theory to guide and to improve the actual existence question.This paper expounds the definition of private banks,the dissertation analyzes the development model of private banking at home and abroad,draw some useful experience.Next to the BON bank's private banking business as the research object and carries on the analysis,pointed out that the private banking business in the development process of the existing branches of uneven development,the business scale.The development of private banking business is slow,the economic benefit is poor,the main problem of low customer satisfaction,and analyzes the reasons for these problems is the bank did not form an effective management mode in the development of private banking business,resulting in management confusion,specific performance in:not forming system A private banking franchise business mode;the lack of effective customer marketing system,private banks did not establish the personnel training system,lack of professional talent,product inovation is difficult;the lack of effective means of examination,enthusiasm to mobilize the branches of the client manager.The article has combined with the actual situation of BON bank,designed for the the current stage of development of the management mode,put forward specific measures,namely the establishment of three level architecture of BON bank in retail mode,the implementation of double matrix management mode,we should perfect the private bank line of marketing management,the establishment of specialized personnel serialization Mechanism in order to attract talented people to join,improve the assessment methods,etc.,in order to promote the healthy development of BON bank private banking business,to promote the core competitiveness of the business to improve.