Feasibility Study Of An Organic Gazpacho Producing Plant In The United States

This proposal is aimed at describing how my project will be conducted,the industry in which the firm will potentially operate in as well as how it will be executed in order to create and establish it.From this point forward and for privacy purposes,I will refer to the firm as “The Company Co.” or “GOC”.The Company Co.,is a natural and organic vegetable juice producing plant situated on the Lower Eastern Shore of the State of Maryland in the United States.With this proposal,I intend to contribute to the knowledge of healthy life style habits and food trends in today's society as well as consumer behavior.Through research methodology,implications and theoretical frameworks,key research findings are depicted with respect to US American's preference and driving factors for distinctive food and beverage types,additional characteristics of broad purchasing behavior,and how branding exerts influence on such variables will be further reviewed.Taken as a whole,this business project will deliver practical decision-making implications with regard to assessments and evaluations on the market industry,segmentation,product positioning and marketing practices particularly highlighting the effect of health and to what degree can these choices be homogeneously categorized.Furthermore,emerging market clusters will be defined and built on a vast array of criteria to sustain managerial decisions on market choices and market penetration.Finally,the financial analysis demonstrates the feasibility of this study,with year 3 being the year we reach breakeven point and start recovering from our investment.The social and economic environment in the United States is trending on a healthful mindset which is paving the way for products like gazpacho to enter and progressively become staple products in today's habits for a healthy lifestyle.