Ping An Bank Bill Marketing Plan Design

Under the background of interest rate marketization,the slowdown in domestic economic gro wth,the increasing of main body of the note market,how to carry out the note marketing busi ness is a question for Ping An Bank.Based on the review of related theory,industry trends,th e situation of Ping An Bank,we raise a theory proposed to carry out differentiation competitio n on differentiated products and channel instead of the price competition.The marketing busi ness relying on the Internet integrated service platform to realize the goal of marketing market ing is the efficient path.This paper draws on the theory of 4C,4P marketing theory,relationship marketing theory,sea rch engine integrated marketing theory,combined with the theory of bank bills business to pr omote the application of the theory,enrich the theoretical application of the case.We choice the Min Sheng Bank,the leading enterprises of the business,as the object,combin ed with the annual operating data of two banks for comparative analysis,found the existing pr oblems and the reason of it of Ping An Bank bill business.,clearing application of search engi ne to reduce business cost and improve the efficiency of marketing business;clear the consum ers' marketing elements of Ping An Bank bill business needs,cost,convenience and communi cation transactions were carried out and insufficient than Ping An Bank bill business accordin g to 4C marketing theory.Raise Pi-ng An Bank bill marketing improvement program accordi ng to the existing problems.The scheme we raised to meet the actual situation of the enterprise,to adapt to the developme nt trend of Internet marketing,which is operational.In the scheme,the paper draws on a variet y of bills business model,the advanced marketing theory,the paper format portfolio innovatio n,practical.There is a certain reference value.