Research On The Development Strategy Of Personal Wealth Management Business Of Shanghai Pudong Development Bank Erdos Branch

In recent years,with the growth of personal income,people's concept of financial management has changed much more than before,with that is the rapid development of personal financial services.In addition,with the rise of some non-bank financial institutions,such as the P2 P industry?the internet financial industry,which has a great effect on the bank`s financial business.In this context,as a member of the financial market,Shanghai Pudong Development Bank also actively launched the personal financial products which have their own characteristics,the primary task is stabilizing customer base,expanding the local market,accelerating the pace of transformation of bank.Ordos,is a rather mysterious city of wealth in the northwest of China.With the rich coal,it was known as the China`s "Hongkong" or China`s "Dubai".But since the private lending market has broken up,how to use funds safely and effectivily has become more and more importantly.Based on this background,this paper studies and analysis the development situation of personal financing business in Pudong Shanghai Development Bank,Ordos branch.This paper deeply analyzes the development status of Shanghai Pudong Development Bank Erdos branch in the current economic environment,and analyzes the financial and business development of Ordos branch.Through the SWOT analysis,and case analysis,learn from the development experience of domestic commercial bank`s personal financial business,and discuss the internal and external problems encountered during the development of personal finance business in Erdos branch and choose the path of development of personal financial services.Finally,through the analysis and conclusion,put forward the policy suggestions on the development of personal financial services in Ordos branch of Shanghai Pudong Development bank.