The Research Of Personal Finance In Shanghai Pudong Development Bank Shenyang Branch

Along with the global, electronic trend of the economic and the development of finance freedom, the person finance business has been a most potential field to be recognized. Well, as long as the quick diversion of domestic economic configuration and the development of the capital market, the personal wealth of Chinese have got a quickly increasing. So, the personal finance business has brought a rich and generous profit. The personal finance business has been a new profit increase feature.In allusion to the history, development, and actuality of the personal finance business in Shanghai Pudong Development Bank Shenyang Branch, this thesis compare with the circs of the personal finance business among different bank of China, especially Shenyang. Through the compare, the thesis wants to state and analyze the problem of personal finance of Shanghai Pudong Development Bank Shenyang Branch and at last to bring forward a way and countermeasure for it.The thesis is consisted of six parts.The first part is the introduction of the thesis, which introduce the research background, research sense and the primary content.The second part is the analysis of the different circs of our country’s commercial bank. This part introduce the background of the development of the personal finance, and give a material analysis for the personal finance business of commercial bank.The third part emphasize on the development history of the personal finance business of Shanghai Pudong Development Bank Shenyang Branch. And then, compare it with the other bank of Shenyang.On the basis of the analysis of the third part, the fourth part point out the problem of the personal finance business of Shanghai Pudong Development Bank Shenyang Branch, which include the lack of product innovation, the weakness of the business system support, short of person with ability, marketing channel and strategy drop behind, etc.The fifth part is the part of the resolve of the problem on the personal finance in Shanghai Pudong Development Bank Shenyang Branch, which is dead against with the problem analysed in the fourth part.The sixth part is the conclusion of the thesis.