Beiliang Angel Etiquette Company Diversified Development Strategy Research

Etiquette in the era of progress under the background of increasingly highlight its importance in social occasions,etiquette to national and international relations,to reflect the personal basic necessities of life,comprehensive cultural literacy.With the rapid development of social economy in our country,the number of enterprises is increasing,the enterprise managers are gradually aware that enterprises can not do without etiquette activities,which have profound influence on corporate brand and corporate culture.At the same time,more and more enterprise managers pay attention to the promotion of enterprise culture,hold corporate festivals,exhibitions and other activities,in order to promote corporate brand and culture,to expand the visibility of the enterprise.Therefore,the etiquette company should grasp the market rules,follow the pulse of the market,improve their own cultural connotation,innovative market etiquette products and services,and promote the healthy development of the etiquette company.However,with the transformation and development of etiquette market,single focus on etiquette service business,has curbed the rapid development of the company to promote the etiquette etiquette,the further development of the company,to take a series of measures,subjective extension business,seek new development strategy in the development of.Based on this background,this paper takes Bei bright angel etiquette company as the research object,a large number of references,visit data of a large number of real data,the shell bright angel business etiquette situation analysis,pointed out that the current bright angel Bay business etiquette business including business etiquette and photography services,then the shell bright angel macro environment and etiquette industry environment analysis,study on Bei bright angel etiquette company internal resources and the internal ability,relevant strategy environment analysis on Beckham bright angel etiquette company,and the use of SWOT analysis of Bei bright angel etiquette company related diversification strategy,based on the existing business structure optimization,put forward reforming related diversification strategy.Based on Bayesian Angel company adhere to the business etiquette etiquette for the core business,photography service as a business and supporting business,actively develop business planning and wedding services business,looking for new customers,expand the work related services to the etiquette service.The bright angel etiquette company is a better service for the business activities,so that business planning and business etiquette as the main business,while relying on planning,etiquette,photography advantage,innovation to carry out wedding services.Finally,with the bright angel Bei etiquette company actual situation,put forward a sound organizational structure,standardize the internal management,enterprise culture construction,rich human resources,promote the brand marketing five related diversification strategy implementation safeguard measures.