Research On The Diversification Strategy Of GT Company's

With the rapid development of economy and society,diversification strategy has become an important way for enterprises to achieve the success,when enterprises are faced with the problem of sustainable development in an increasingly competitive situation.In a very long period of time,both home and abroad company chose diversification strategy as the primary consideration of enterprise development strategy.In many large companies the diversification reflected a better role and effectiveness far from the traditional way of professional development.This shows that when enterprises practise the course of business strategy analysis,implementation and control of the three main areas which is to comply with the requirements of the environment and development of the formation of the core competitiveness of enterprises to achieve the key to achieving operating profit is very important.But diversified development strategy may not be suitable for all enterprises as a strategic plan for future development,it is like a double-edged sword.How to help enterprises through the successful implementation of diversified business to achieve the desired goal of multi-level upgrade,The most important is in the implementation of diversified development strategy can bring the effective upgrading of the core competitiveness of enterprises.Therefore,through scientific methods combined with the actual business to find the most suitable diversified development model and determine the effective implementation steps,so that diversified strategy in the enterprise development should bring benefits to enhance the core competitiveness of enterprises is Choose to diversify the development strategy of the enterprises should pay attention to the issue.In this paper,the theory of diversification strategy through the whole diversied strategy,not only includes the definition of diversification strategy and a brief analysis of the diversification strategy in the process of the advantages and disadvantages,but also covers the international and domestic Strategy of the status quo in the study after the comparison of the list,and the pattern of diversification strategy for the sub-categories described.On the basis of the theoretical research,the representative projects of GT company's diversification strategy are introduced,and the industry environment analysis is carried out.Through the above research,we can analyze the diversified development process of GT company to find a clear understanding and point out the future of the company's long-term diversification strategy to upgrade.Based on the comprehensive application of PEST and SWOT analysis,this paper analyzes the external environment,internal advantages and disadvantages,and combines the advantages and resources of the company with the advantages and disadvantages of the government,the development trend of industrial environment,to find and the future development of the main direction.So that we can put forward GT company in the future development should be used in the diversified development strategy model,cultivate new economic growth of GT company to achieve the core competitiveness of the great upgrade The The future through the existing financial management level on the basis of the promotion of asset securitization;speed up the adjustment of industrial structure to vigorously cultivate the core competitiveness;the implementation of outward development,expand the scope of business;the establishment of the management system,optimize the organizational structure;build self-Project operation and other aspects of the diversification strategy can be successfully implemented protection and support.This paper based on the practical management of state-owned enterprises,combined with the use of theoretical research and scientific analysis methods,as support and practical basis,GT company with its own advantages in the new situation to achieve sustainable development has a gain a practical significance of the guidance.The same type of enterprise in the development or transformation and upgrading of the process of how to develop and implement a diversified strategy may be provided reference and inspiration as well.