A Case Study Of Baiyuankuye Acquire Shen Zhen Global Egrow E-commerce Co.Ltd.

In recent years,with the increasingly fierce competition of traditional domestic industry,traditional enterprises are facing a severe ordeal,especially labor-intensive enterprises.In order to cope with changes in the external environment,diversify the risk and improve competitiveness,many enterprises utilize cross-border mergers and acquisitions(M&A)to explore the development of new directions.However,whether cross-border mergers and acquisitions can achieve the strategic transformation of enterprises and value-added,has become one of the focus.In the background of "Internet +",our paper analyzes the advantages of cross-border mergers and acquisitions model by comparing with a previous merger and acquisition.And then,take Baiyuan Touser s acquire shenzhen Globalegrow E-Commerce Co.,Ltd.for example,our paper discusses the reasons for the acquisition and the impact of acquired the company on its performance.Research showed that the acquisition had a positive effect to short-term performance of the enterprise over-yield,corporate income and profitability,operational capacity and profitability;cross-border mergers and acquisitions of "Internet + traditional industry" helped enterprises to reshape the new goals and development direction,and it also helped to consolidate market position and achieve corporate performance improvement.Our paper sumed up the successful experiences of cross-border mergers and acquisitions,and explored new ways of transforming traditional enterprises’ strategies and provide reference for other enterprises.