A Study On The Present Situation And Countermeasures Of Rural Tourism Development In Huangpi District Of Wuhan City

Rural tourism has become an important form of tourism development of World Tourism,At the same time is an important mode of development of China's tourism industry.Wuhan District of Huangpi City, the geographical position is superior, rich in tourism resources, become the backbone of rural tourism in the suburbs of Wuhan ,at the same time as the first to create a "national global tourism demonstration zone", of great significance. Tourism has become an important pillar industry in Huangpi District and also has become an important way for farmers to get more rich. Huangpi district rural tourism development is like a raging fire, to be further optimized ,but there are still some common problems in the rural tourism disadvantages, Some problems even have a great impact on the shape of tourism brand and the promotion of tourism competitiveness in Huangpi District of Wuhan City. Therefore, it is urgent to integrate and reshape the whole image to promote the sustainable development of tourism in Huangpi.This article from the domestic and foreign rural tourism development research status quo, Study abroad: from the supply of rural tourism, rural tourism motivation, for the understanding and attitude of rural tourism, On the influencing factors of rural tourism,on rural tourism marketing, and the research on the sustainable development of rural tourism. Domestic research: about the spatial scope of rural tourism,attraction,the target group, the main reception, and the research and sustainable development. In depth understanding of the connotation and characteristics of rural tourism, comprehensive use of relevant theory , Such as sustainable development theory, Sustainable tourism theory,the theory of tourism area life cycle, the analysis on all aspects of rural tourism.According to the state of Huangpi area: external environment, Resource status, tourism develope etc. On the sustainable development of rural tourism and other aspects of the analysis of the characteristics of Huangpi District, Research methods, such as literature analysis, quantitative research, field survey , and questionnaire survey, some advanced experiences in the development of rural tourism in some areas are listed. At the same time make a reasonable and feasible questionnaire, it makes a comprehensive analysis of the demographic structure, the spatial structure of tourist resources and the tourist behavior of rural tourism of Huangpi, and summarizes the opinions and suggestions, the Huangpi District Rural Tourism Development SWOT analysis.in Huangpi district, Comb out the corresponding countermeasures ,that is to strengthen the government guidance,to set up scientific development concept, make reasonable planning, rational exploitation,increase publicity efforts, create brand effect, draw lessons from foreign experience, strict protection of the environment, in order to promote the development of rural tourism in Huangpi district to a greater extent and opening the new situation of rural tourism development in Huangpi district as soon as possible, for the different degrees of better returns.