Research On The Development Of Rural Tourism In Pingtan

The definition and development mode of rural tourism abroad is introduced in this paper,and through the introduction of the United States,France and other developed countries rural tourism experience and other parts of our country rural tourism,we analyze the feasibility development of rural tourism in Pingtan from the natural conditions,location advantages and national policy,and further we use SWOT analysis method to analyze the advantages,the inferiority,the opportunity and the challenge of the development of rural tourism in Pingtan.Secondly,this paper also analyzes the current blocks of rural tourism in Pingtan,including climate conditions,infrastructure,tourism management personnel and local residents,and other aspects.Finally,this paper combined with the actual situation in Pingtan,put forward policy recommendations to accelerate the development of rural tourism in Pingtan from the infrastructure construction,tourism personnel training,tourism financing,government planning and environmental protection and other aspects,.